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Debunking the Marketing Funnel Fallacy: Embracing the Non-Linear Customer Journey with OMNIA Digital The Marketing Funnel Fallacy: A Common Misconception As marketing automation experts, we’ve discovered that certain long-held beliefs in the business world are more flexible than they initially appear. One prime example is the Marketing Funnel Fallacy, a widespread misconception that marketing only… Continue reading The Marketing Funnel Fallacy

Sales and marketing automation are powerful tools that can help businesses streamline their sales and marketing processes, increase efficiency, and drive revenue growth. With the advancement of artificial intelligence and services like ChatGPT, the benefits of automation and AI in the field of marketing are becoming even more pronounced. One of the key benefits of… Continue reading Evolution of Marketing Technology